Thursday, 1 December 2011

Pay What You Think It’s Worth (or Free Market Economics).

Over on my Other Blog I’m and musician so, since I’ve been harping on for a while about alternative business models for musicians and how the biggest challenge for an amateur musician is not piracy but publicity, I’ve now decided to put my money where my mouth is and try one of these alternative models for myself.
For a long time the gatekeepers of content have tried to force the prices of digital content to match that of physical copies but it just doesn’t make sense. So what is the correct price for a download? Well, I guess it’s what the market decides is the right price. You’re the market, this is a chance to help decide.
So as of today all our music downloads are available on a Pay What You Think It’s Worth* basis (including “Free”) from our Bandcamp site**.
Personally I’d rather that more people heard and enjoyed our music than that we extract every penny from anyone who might like it. So please feel free to pass this on to anyone who you think might enjoy it (in fact, please please do that!) or anyone who writes / talks about music and the music business and might be interested in the experiment.
I put “Free” in inverted commas because if you go for Free then I’m going to ask you for an e-mail address and add you to my distribution list. You can opt out at any time and I don’t e-mail much stuff out anyway, I reckon that’s a fair trade.

N.B. the physical cds remain at fixed prices I’m afraid, because they cost a fixed amount to produce and I have costs to recover. If you download the stuff and then decide that you’d like one of the CDs (plenty of EPs left, a couple of handfuls of the Album) then I will happily knock off anything you decided to pay for the download.
Similarly if you’ve previously paid the full rate for the download and are now feeling ripped off (I really, really hope there aren’t many people in this category!) then drop me a line and we’ll see what we can sort out. I mean this, I’d hate for someone to be sitting there thinking that I’ve pulled a fast one on them.

* there is no good acronym for this.
** I’m working on setting up the same mechanism on other platforms.